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New skin care line targets a wide demographic with a unique approach.
March 23, 2015
By: Melissa Meisel
Age-specific, advanced scientific ingredients and formulations that correct, repair and reverse signs of aging are key elements of the latest burgeoning personal care brand, SimySkin. The West Palm Beach, FL-based business says it emphasizes “oncology over dermatology,” according to its founder Georges Benarroch. The science-based teamed up with Dr. Uri Sagman, a Toronto oncologist and scientist who spearheaded “game-changing work” with vitamin B12. Sagman calls himself a preeminent expert in nanotechnology as it relates to skin care as well as a leader in the development of fullerene antioxidants for the treatment of skin conditions related to aging and UV exposure, according to the company. “We are as much about health as we are about beauty,” said Benarroch. “Our chemists in France and in the States use the most advanced science for product formulation of highly effective, quality solutions that are easy to use. SimySkin gives consumers complexions that are not only picturesque, but also functioning at optimal levels of health.” SimySkin targets the top factors that age skin: time, environment and stress throughout distinct age groups (18-25, 25-45 and 45 plus). The brand philosophy embraces a unique combination of biology and high potency ingredients to deliver powerful anti-aging solutions to critical elements of the skin. With signature ingredient vitamin B12 and other natural components like calendula, pomegranate extract, hyaluronic acid, cranberry oil and sage, SimySkin promotes skin repair and regeneration while helping prevent wrinkles, hydrating dry skin and relieving inflammation. Products are sold at SimySkin.com, TheBeautyBar.com and BeautyBridge.com. “Skin cancers have increased 2000% since the 1970s,” said Dr. Sagman. “With SimySkin, we are able to combine systems biology with potent natural ingredients to address all aspects of skin health, going beyond aesthetics and aging concerns.” Combining the best of French and American formulation and manufacturing, all products are formulated and developed in France and the US and can be purchased individually or as part of a kit. Products have all conformed to rigorous compliance and testing regulations in the US, EU and Canada, according to the firm. “SimySkin offers grooming solutions that are beneficial for both men and women,” said Benarroch. “Our mission is to supply our customers with high quality products that have a higher than average number of active ingredients.” More info: www.simyskin.com
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